Blogging has made content publishing a much easier process. The technical challenge has been reduced to a sign up process and typing out a document. Just as importantly blogging provides a conceptual framework for thinking about publishing.
The technical changes are obvious: no need to worry about html and css, or creating DNS entries or webserving (or any other mix and match combinations of hosting). The signup process for blogging is now more or less: what would you like to call this blog and what sort of colour scheme would you like?
Less obvious is how much the conceptual process has been simplified. My Space and Facebook have been very succesful in part because they have provided a framework for what to say as well as how to say it. They have lowered the barriers to entry by constraining the up front choices required to get started. Blogging is slightly less socially constrained but still provides some of the simplifying assumptions: I'm here to write about this topic- which could be me, or it might be about sewing or Belgian politics. But I don't have to think much about the site design, or access permissions, or social networking until I want to- I can start by posting and think about the rest later.
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